About Sundial Sim
We’re building the world’s most adaptable social simulation platform — blending theory, technology, and storytelling to explore how societies change.
Founder
David Muir
David Muir is a software developer, systems integrator, and consultant with over 20 years in full-stack development and more than a decade focused on hospitality technology. He specialises in building scalable platforms, complex integrations, and simulation systems that model how people and societies respond under real-world conditions. As founder of Sundial, he combines deep technical expertise with a passion for modelling human behaviour, cultural drift, and systemic change — bringing clarity to complexity and realism to simulation.
Our Mission
At Sundial, we’re building a simulation platform that captures the complexity of societal change. Our goal is to help people understand how ideas, events, and human behavior interact across time. By combining multi-scale simulation, adaptive narratives, and social theory, Sundial makes it possible to explore political dynamics, cultural evolution, and collective transformation in a way that is both rigorous and accessible.
